Video Marketing Statistics 2024: At a Glance

  • 91% of people say they want to see more video content from brands.
  • Video accounts for 82.5% of global internet traffic.
  • 91% of marketers use video as a marketing tool.
  • The average user spends 88% more time on websites that have videos.

Maximizing Digital Transformation in 2024

In 2024 CEOs, CIOs, and most organizations / boards - are concerned about not being left behind due to the popular shift to generative AI. Due to:

  • 94% of executives plan to invest more in IT or emerging technologies.
  • 80% in AI over the next year. CIOs should add generative AI to their long secondary transformation list.

Every department now wants to remodel / reinnovate their automation, data, and employee experience improvements. Some of which generative AI could address. Some examples of modernization within this industry include:

  • AI Democratization

  • Customer Data Platform Overflow (CDL)

  • Transforming Cybersecurity

  • Multi-Cloud Computing Architecture

  • Contactless, Digital, and BNPL Solutions

 

Sacolick, I. (2023, December 19). 3 key digital transformation priorities for 2024. CIO. Retrieved March 22, 2024, from https://www.cio.com/article/1257421/3-key-digital-transformation-priorities-for-2024.html

Mert Atkas (Updated: March 19, 2024). (2021, September 2). 8 Digital Transformation Trends and Strategies for 2024. userguiding.com. Retrieved March 22, 2024, from https://userguiding.com/blog/digital-transformation-trends/